
Somehow along the way, I have gotten on Chuck E. Cheese's email list. They send coupons every now and then, so that's alright. But this morning, I got one that made me laugh.
The reference line read, "Economic Stimulus Package..."
"...For Family Fun!"
I thought that was pretty clever. Way to capitalize on the nation's headlines! And, way to try to get folks to part with their coin, during a time when people are having to cut back. (Not that I don't ADORE Chuck E. Cheese's, what with the deafening decibel level, myriad unhinged waifs, and the aroma of dirty socks...)
I wondered when the proliferation of Starbucks, for example, would catch up. I mean, for HOW LONG did we expect people to shell out $4 (or more!) for a cup of coffee? Oh, there are those who just get the cheaper plain old COFFEE, I know, but of course where the addiction lies is with the
espresso drinks.
But it was only a matter of time (and money) before consumers had to make a choice. Hmmmn... Do I pay the gas bill this month so the house will stay warm, or do I spend $80 on
coffee? Personally, I've been cut from 20 hours per week to 12, so I'm afraid groceries and gasoline have to come before my (admittedly beloved) Grande Iced Latte (w/1 SnL, tyvm!).
And, unfortunately, the electric bill and the phone bill have to come before spending 40 bucks in one evening on Skeeball and Whack-a-Mole, even as much as my son loves those things (and as much as I love watching him shell 17 consecutive tokens into what essentially amounts to a gambling device).
The saving grace for me is where we now live. In California, we drove RIGHT PAST a Chuck E. Cheese's on the way to and from church. EVERY Sunday, and EVERY Wednesday, I had to have the, "Oh, please Mama, tan't we puh-leeze go to Chuckie's?!?..." conversation. Here, I don't even know where the closest location IS, which is my tactic: "Gee, honey, I haven't seen one here..."
And while I intend to keep it that way for as long as possible, I still have to award a kudo to CEC for their marketing. Well played.